Scilight Press

Horticultural sector in the recent years made remarkable achievement in terms of augmentation in area and production under different crops, enhancement in productivity, crop diversification, technological interventions for production, post-harvest and marketing channels. The present study was an attempt to study the marketing channels, marketing cost, marketing margin, marketing efficiency and producers’ share in consumers in rupee for tomato crop. Primary data were collected from farmers and market intermediaries from Kolar district of Karnataka. Results suggested that four different marketing channels prevailied in the study area for movement of tomato from producers to consumers. Out of these channels, channel-I (organised sector) was identified as more efficient and higher share of producers’ share in consumers’ rupee than the other marketing channels. Therefore, from the study it was concluded that there was inverse relationship between number of market intermediaries and marketing efficiency and producers’ share in consumers’ rupee.