2509001213
  • Open Access
  • Article

Factors Influencing University Students’ Supermarket Purchasing Behavior Based on Regression Analysis

  • Xin Liu 1, 2,   
  • Xiaolan Li 1,   
  • Yue Li 1, 3,   
  • Lingling Yang 1, 4,   
  • Yi He 1,   
  • Boyuan Lei 1,   
  • Binsen Zhao 1,   
  • Ruofeng Rao 1, *

Received: 29 Jul 2025 | Revised: 26 Aug 2025 | Accepted: 02 Sep 2025 | Published: 03 Sep 2025

Abstract

Based on student satisfaction, this study evaluates campus supermarkets at provincial universities in Chengdu to analyze influencing factors. Data collected through questionnaires were analyzed using SPSS software, revealing overall student satisfaction with campus supermarkets. With overall satisfaction as the dependent variable, measurable factors were categorized into three dimensions: (1) Comprehensive Operation Experience; (2) Service & Environmental Quality; and (3) Shopping Experience Quality, all demonstrating statistically significant positive effects on satisfaction. Consequently, improvement recommendations are proposed regarding environment optimization, staff service enhancement, product quality control, and business hour adjustments for campus supermarket operators.

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Liu, X.; Li, X.; Li, Y.; Yang, L.; He, Y.; Lei, B.; Zhao, B.; Rao, R. Factors Influencing University Students’ Supermarket Purchasing Behavior Based on Regression Analysis. Complex Systems Stability & Control 2025, 1 (1), 3.
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