Financial markets have taken climate and sustainability more seriously since the 2015 Paris Agreement. ESG ratings have emerged as a key mechanism for translating corporate sustainability information into assessments that inform investors, asset managers, index providers, and product design. But greater influence has also meant greater scrutiny, revealing problems such as rating divergence, opacity, poor data, conflicts, and market concentration. Drawing on the European Union’s ESG Rating Regulation (EU 2024/3005), Japan’s Code of Conduct for ESG Evaluation and Data Providers, and the International Organization of Securities Commissions (IOSCO) principles, this paper argues that global ESG rating regulation should adopt a process-based approach rather than mandating uniform rating outcomes. This argument is grounded in reflexive law theory and the principle of proportionality, which emphasize that regulation should shape the organizational environment and decision-making processes of rating agencies without dictating substantive rating conclusions. The paper demonstrates that methodological pluralism is both inevitable and desirable, provided that rating processes are transparent, data sources are traceable, conflicts of interest are managed, and rating limitations are clearly communicated.The paper makes three contributions. First, it identifies a composite legitimacy framework for ESG rating regulation, comprising investor protection, market integrity, and—as an indirect but necessary dimension—the governance of environmental and social externalities. Second, it systematically articulates the institutional pathway through which process-based regulation can address market failures while preserving methodological diversity. Third, it operationalizes the principles of transparency, interpretability, traceability, and accountability into concrete regulatory mechanisms, including disclosure formats, data-version control, conflict-management rules, and complaint-handling procedures. The paper concludes that effective global coordination requires a common procedural foundation rather than substantive harmonization of rating methodologies. Jurisdictions should calibrate regulatory intensity to local market conditions, institutional capacity, and the developmental stage of their ESG ratings markets, while adhering to minimum standards on anti-fraud, conflict prevention, methodological transparency, and data governance.



