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2008183010
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  • Article
The Legitimation of Cultural Icons across Cultures: The Role of Mass Media in the Marketing Process
  • Robert St. Clair
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Vol. 17, No. 3, 2008
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Clair, R. St. (2008). The Legitimation of Cultural Icons across Cultures: The Role of Mass Media in the Marketing Process. Intercultural Communication Studies, 17(3), 2. https://www.sciltp.com/journals/ics/articles/2008183010
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