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The Legitimation of Cultural Icons across Cultures: The Role of Mass Media in the Marketing Process
Robert St. Clair
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Vol. 17, No. 3, 2008How to Cite
Clair, R. St. (2008). The Legitimation of Cultural Icons across Cultures: The Role of Mass Media in the Marketing Process. Intercultural Communication Studies, 17(3), 2. https://www.sciltp.com/journals/ics/articles/2008183010
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Copyright (c) 2008 by the authors.
This work is licensed under a Creative Commons Attribution 4.0 International License.