Articles
Journal of Marketing and Management Insight
Artificial Intelligence Driven Customer Engagement: A Study of Indian E-Commerce Consumers
Mehvish Wani, Mohd Asif Bashir Naqshbandi, Mubashir Majid Baba
2026, 1(1): 6. doi: 10.53941/jmmi.2026.100006
Reconfiguration of the Job Demands-Resources Model in Crisis Contexts: A Qualitative Study of Flight Attendants
Ahyun Nam, Insin Kim
2026, 1(1): 5. doi: 10.53941/jmmi.2026.100005
The Chinese Religiosity Behaviour Scale (CRBS): Conception, Development, and Refinement
Lei Wang, Qi Zhang, Philip Pong Weng Wong
2026, 1(1): 4. doi: 10.53941/jmmi.2026.100004
The Importance of Product Attributes in the Context of Self-Driving Food Delivery Services: Evidence from South Korea and Mongolia
Oyunnomin Bayanmunkh, Soyeon Jung, Junghoon (Jay) Lee, Jinsoo Hwang
2026, 1(1): 3. doi: 10.53941/jmmi.2026.100003
Ethical Norms in AI-Driven Innovation: A Systematic Review of Global Research Perspectives
Zeinab Afsharbakehslo, Mohammadsadegh Omidvar, Jinsoo Hwang
2026, 1(1): 2. doi: 10.53941/jmmi.2026.100002
Editorial for the Journal of Marketing and Management Insight
Sunghyup Sean Hyun
2026, 1(1): 1. doi: 10.53941/jmmi.2026.100001
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