Aims & Scope

Aims:

Journal of Marketing and Management Insight (JMMI) is a broad-based international journal that aims to publish the high-quality research papers in the discipline of Management and marketing. All the published articles should provide a significant contribution to the management and marketing discipline, provide a basis for encouraging additional future research, and meet high standards of academy. We highly evaluate interesting and novel topics, robust theoretical backgrounds, rigorous methodologies, provocative findings, and meaningful implications. The journal contributes the field of management and marketing with novel informative content and meaningful implications for business scholars, practitioners, and professionals all over the world. Lastly, we encourage an interchange between researchers and practitioners. Research articles in this journals are encouraged to identify clear theoretical and practical implications for industry. The journal is published quarterly online by Scilight Press.

Scope:

The Journal of Marketing and Management Insight (JMMI) discusses major trends and developments in a variety of disciplines as they apply to the marketing and management. The range of topics covered by the journal includes:

  • Marketing
  • Management
  • Human resources management
  • Consumer behavior and marketing
  • Business forecasting and applied economics
  • Operational management
  • Strategic management
  • Financial management
  • Planning and design
  • Information technology and e-commerce
  • Training and development
  • Technological developments
  • National and international legislation
  • Economics