Editorial Board
Editor-in-Chief
Prof. Sunghyup Sean Hyun
School of Tourism, Hanyang University, Seoul, South Korea.
Research Interests: marketing and management.
Editorial Board Members
Assoc. Prof. Juhee Kang
Hospitality Services, University of Central Florida, Orlando, FL, USA.
Research Interests: hospitality and brand marketing.
Assoc. Prof. Seunghyun Brian Park
Division of Administration and Economics, St. John’s University, Queens, NY, USA.
Research Interests: social media marketing; event/festival management; tourism destination marketing; urban tourism.
Prof. Kwang-Ho Lee
Department of Applied Business Studies, Ball State University, Muncie, IN, USA.
Research Interests: service marketing; hospitality and tourism technology; and cognitive psychology.
Dr. Bora Kim
Surrey Hospitality and Tourism Management, University of Surrey, Guildford, United Kingdom.
Research Interests: corporate social responsibility; ESG; strategic management; finance management.
Dr. Yodmanee Tepanon
Faculty of Business Administration, Kasetsart University, Bangkok, Thailand.
Research Interests: service operations and quality management; consumer psychology and behavior in service and hospitality & tourism; hotel & restaurant operations.
Prof. Behzad Foroughi
Program in International Business Administration, I-Shou University, Kaohsiung, Taiwan.
Research Interests: consumer behavior; tourism and hospitality; human-AI interaction.
Assoc. Prof. Davoud Nikbin
Department of Marketing, Sultan Qaboos University, Muscat, Oman.
Research Interests: marketing; tourism and hospitality; digital marketing.
Prof. Mohammad Iranmanesh
School of Hospitality, Tourism & Events, Taylor's University, Subang Jaya, Malaysia.
Research Interests: smart tourism.
Assist. Prof. Soyeun Olivia Lee
Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau, China.
Research Interests: hospitality financial analysis; metarverse tourism; CSR; AI in hospitality.
Assoc. Prof. Eunju Ryu
Faculty of International Studies, Meio University, Nago, Japan.
Research Interests: tourism business; sustainable tourism.
Assoc. Prof. Sunny Yiyang Sun
College of Sustainability and Tourism, Ritsumeikan Asia Pacific University, Beppu, Japan.
Research Interests: hospitality; tourism; ICT; marketing; & consumer behavior.
Prof. Jinsoo Hwang
College of Tourism, Sejong University, Seoul, South Korea.
Research Interests: foodservice management; and service marketing.
Assoc. Prof. Changsup Shim
Department of Tourism Management, Gachon University, Seongnam, South Korea.
Research Interests: cultural tourism; urban tourism; sustainable tourism; tourism policy.
Prof. Won Seok Lee
Department of Tourism Management and Development, Kyonggi University, Suwon, South Korea.
Research Interests: tourism economics.
Prof. Myungkeun Song
Department of Tourism Management, Dong-A University, Busan, South Korea.
Research Interests: consumer behavior; revenue management; marketing.
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