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Media Exposure, Social Comparison and Self-Discrepancy: A Model of Prediction of Fashion Clothing Involvement
Yanshu Sun
, Steve Guo
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Vol. 23, No. 2, 2014How to Cite
Sun, Y., & Guo, S. (2014). Media Exposure, Social Comparison and Self-Discrepancy: A Model of Prediction of Fashion Clothing Involvement. Intercultural Communication Studies, 23(2), 12. https://www.sciltp.com/journals/ics/articles/2014122001
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Copyright (c) 2014 by the authors.
This work is licensed under a Creative Commons Attribution 4.0 International License.