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Does Ethnic Identity Predict Television Commercial Language Preference among Hispanic Audiences in the U.S.? The Moderating Role of Gender and Generation the Host Culture
John M. Burton
, Kenneth C. C. Yang
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Vol. 23, No. 3, 2014How to Cite
Burton, J. M., & Yang, K. C. C. (2014). Does Ethnic Identity Predict Television Commercial Language Preference among Hispanic Audiences in the U.S.? The Moderating Role of Gender and Generation the Host Culture. Intercultural Communication Studies, 23(3), 3. https://www.sciltp.com/journals/ics/articles/2014183009
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Copyright (c) 2014 by the authors.
This work is licensed under a Creative Commons Attribution 4.0 International License.