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The Influence of Ethnicity on Consumers'Environmental Attitudes and Responses to Guilt Appeals in Green Advertising: An Experimental Study
Kenneth C. C. Yang
, Marissa Jiménez
, Yowei Kang
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Vol. 24, No. 2, 2015How to Cite
Yang, K. C. C., Jiménez, M., & Kang, Y. (2015). The Influence of Ethnicity on Consumers’Environmental Attitudes and Responses to Guilt Appeals in Green Advertising: An Experimental Study. Intercultural Communication Studies, 24(2), 13. https://www.sciltp.com/journals/ics/articles/2015122002
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Copyright (c) 2015 by the authors.
This work is licensed under a Creative Commons Attribution 4.0 International License.