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A Comparative Study of Chinese and Foreign Narrative Commercials'Brand Image Building: A Cognitive Poetics Approach
Guiyu Dai
, Yang Liu
, Jiao Wang
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Vol. 26, No. 1, 2017How to Cite
Dai, G., Liu, Y., & Wang, J. (2017). A Comparative Study of Chinese and Foreign Narrative Commercials’Brand Image Building: A Cognitive Poetics Approach. Intercultural Communication Studies, 26(1), 9. https://www.sciltp.com/journals/ics/articles/2017061004
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Copyright (c) 2017 by the authors.
This work is licensed under a Creative Commons Attribution 4.0 International License.