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2017061004
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A Comparative Study of Chinese and Foreign Narrative Commercials'Brand Image Building: A Cognitive Poetics Approach
  • Guiyu Dai,   
  • Yang Liu,   
  • Jiao Wang
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Vol. 26, No. 1, 2017
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Dai, G., Liu, Y., & Wang, J. (2017). A Comparative Study of Chinese and Foreign Narrative Commercials'Brand Image Building: A Cognitive Poetics Approach. Intercultural Communication Studies, 26(1), 9. https://www.sciltp.com/journals/ics/articles/2017061004
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