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A Text Mining Study of Consumer Post-Exposure Narratives to a Racially-Themed Controversial Campaign: A Narrative Transportation Perspective
Yowei Kang
, Kenneth C.C. Yang
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Vol. 30, No. 1, 2021How to Cite
Kang, Y., & Yang, K. C. C. (2021). A Text Mining Study of Consumer Post-Exposure Narratives to a Racially-Themed Controversial Campaign: A Narrative Transportation Perspective. Intercultural Communication Studies, 30(1), 2. https://www.sciltp.com/journals/ics/articles/2504000378
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Intercultural Communication Studies
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