Open Access
Article
Insiders'Views: The Current Practice of Using Celebrities in Marketing Communications in Greater China
Vivienne Leung
, S. Y. Kimmy Cheng
, Tommy Tse
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Vol. 27, No. 1, 2018How to Cite
Leung, V., Cheng, S. Y. K., & Tse, T. (2018). Insiders’Views: The Current Practice of Using Celebrities in Marketing Communications in Greater China. Intercultural Communication Studies, 27(1), 10. https://www.sciltp.com/journals/ics/articles/2018061003
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Copyright (c) 2018 by the authors.
This work is licensed under a Creative Commons Attribution 4.0 International License.