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Global vs. Local: A Study of Cross-Cultural Advertising in the Automotive Industry

Alisa Kasianova
László KováCs
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Kasianova, A., & KováCs, L. (2025). Global vs. Local: A Study of Cross-Cultural Advertising in the Automotive Industry. Intercultural Communication Studies, 33(2), 8. https://www.sciltp.com/journals/ics/articles/2504000567
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