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Global vs. Local: A Study of Cross-Cultural Advertising in the Automotive Industry

Alisa Kasianova, László KováCs

2024, 33(2): 91-113

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Analyzing Cultures through Outdoor Advertising: A Comparison of Billboards in Cuba and the USA

Caitlyn Crenshaw, Anita Zipfel, Margaret U. D’Silva, Greg B. Leichty

2017, 26(2): 8

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The Influence of Ethnicity on Consumers'Environmental Attitudes and Responses to Guilt Appeals in Green Advertising: An Experimental Study

Kenneth C. C. Yang, Marissa Jiménez, Yowei Kang

2015, 24(2): 13

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Investigating the Discursive Productions of Science in Advertising

Jen-Yi Chen

2015, 24(2): 14

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Maori Perspectives of Public Information Advertising Campaigns

Steve Elers, Frances Nelson, Rosser Johnson

2015, 24(1): 6

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The Effects of Social Influence on Blog Advertising Use

Kenneth C. C. Yang

2011, 20(2): 11

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Political Spot Advertising: A Cross-Cultural Comparison of the 1996-2004 Presidential Campaigns in Taiwan and the U.S.

Po-chung Chuang

2006, 15(1): 7

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Cross-Cultural Advertising Strategies in Japanese vs. American Women’s Magazines

Yuko Koga, Bethyl A. Pearson

1992, 02(1): 6

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