Vol. 33, No. 2, 2024

Vol. 33, No. 2, 2024 - 2024

Open AccessArticle
Editorial Introduction

Joanna Radwanska-Williams, Roland Sussex, Lixian Jin

2024, 33(2): ix-x

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Open AccessArticle
Self-Regulatory Focus as a Mediator of the Effect of Culture on State Communication Apprehension: A Japan-China-US Comparison

Lina Wang, Jiro Takai, Xiaoyan Wu, Hongyang Zhang, S. Peter Lee

2024, 33(2): 1-13

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Open AccessArticle
Cultural Differences in Emotions and Opinions on Painless Delivery: Comparison of Twitter and Weibo Posts

Xuechen Hu, Jiro Takai

2024, 33(2): 14-34

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Open AccessArticle
Mascot as Government's KOL: A Case Study of Big Waster in Hong Kong

Bonnie Hor Yee Chen

2024, 33(2): 74-90

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Open AccessArticle
Global vs. Local: A Study of Cross-Cultural Advertising in the Automotive Industry

Alisa Kasianova, László KováCs

2024, 33(2): 91-113

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