Scilight Press

With the continuous deepening of teaching reforms in higher education, it is imperative to reform the teaching of art and design courses. Research has found that the current teaching of typography design in art and design courses has rigid teaching methods, students' operational abilities are relatively singular, and the teaching content is predominantly "Westernized," leading to poor student adaptability. This paper, from a multidimensional perspective, guides typography design course teaching and practice with the "Three E's" (Effect, Efficiency and Efficacy). It positions the teaching content of typography design as multidimensional and emotional, employing multidimensional and emotional design thinking to strengthen the visual information of Chinese culture and tap into students' creative potential, aiming to enhance their innovation and creativity abilities.